Minggu, 01 Mei 2011

[E218.Ebook] Download Neuroscience, Fifth Edition, by Dale Purves, George J. Augustine, David Fitzpatrick, William C. Hall, Anthony-Samuel LaMantia, Leonard E.

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Neuroscience, Fifth Edition, by Dale Purves, George J. Augustine, David Fitzpatrick, William C. Hall, Anthony-Samuel LaMantia, Leonard E.

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Neuroscience, Fifth Edition, by Dale Purves, George J. Augustine, David Fitzpatrick, William C. Hall, Anthony-Samuel LaMantia, Leonard E.

This classic textbook guides students through the challenges and excitement of the rapidly changing field of neuroscience. Accessible for both medical students and undergraduate neuroscience students, the 5th edition has been updated throughout to reflect the latest developments.

  • Sales Rank: #14809 in Books
  • Brand: Brand: Sinauer Associates, Inc.
  • Published on: 2011-11
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.25" h x 9.50" w x 1.25" l, 1.10 pounds
  • Binding: Hardcover
  • 759 pages
Features
  • Used Book in Good Condition

Review
Neuroscience is a remarkably well-organized and well-written text. It is highly accessible and easy to follow, which is impressive given the amount of detail and depth it provides. Each step of the way, explanations of complex concepts are accompanied by easy-to-follow graphics that on the one hand enhance deep understanding, and, on the other, make it easy to even just browse or skim. The book does an excellent job of bridging between molecular and molar levels of analysis, between basic and clinical science, and between the big picture and discrete detail. In other words, it keeps you grounded and allows you to understand how basic processes relate to cognition, emotion, and behavior, as well as to various forms of dysfunction. ... I am definitely keeping a copy of Neuroscience on my desk, along with Lezak et al., Strauss et al., and all the other classics. --Yana Suchy, JINS

As is the tradition with this book, current neuroanatomical and neurophysiological concepts are explained in detail and fully illustrated. The addition of current concepts on neuroplasticity and behavior, as well as the web resources, significantly enrich this edition. This is a worthy and affordable book for neuroscience students. ... An excellent contribution to the study of neuroscience, deserving of its place in neurology, neurosurgery, and neurosciences libraries. --Celso Agner, Doody's Book Review

About the Author
DALE PURVES Duke University, USA. GEORGE J. AUGUSTINE Duke University, USA. DAVID FITZPATRICK Duke University, USA. WILLIAM C. HALL Duke University, USA. ANTHONY-SAMUEL LAMANTIA University of North Carolina, USA. JAMES O. MCNAMARA Duke University, USA. LEONARD E. WHITE Duke University, USA.

Most helpful customer reviews

102 of 109 people found the following review helpful.
Get the 4th edition
By Marc C.
The 5th Edition has updated artwork that contains numerous, critical errors. Two examples:

In the chapter on synaptic plasticity, there is a figure on the property of associativity with a text box that says synapse not strengthened, when it should say strengthened. The 4th edition does not have this error.

In the chapter on upper motor neuron control, the first figure shows that the upper motor neurons from the cortex synapse mainly on the medial horn grey matter, when it should say the lateral grey horn matter. Again, the 4th edition does not have this error.

There are other, smaller errors in figures (transporters showing Na moving in the wrong direction) that are correct in the 4th Edition.

Bottom Line- It's a good text, but every figure you look at you'll be wondering if it's correct or an error. It wastes your time. Get the 4th Edition.

43 of 50 people found the following review helpful.
Numerous errors and inconsistencies
By Travis
This was the textbook used for my neuroscience class last semester and in studing with classmates who were using the 4th edition we discovered several factual inconsistencies between the two editions. I am not talking about new discoveries overturning old knowledge, I am talking about blatant factual errors.

For example, in one figure conserved across both editions, the same image showing Ca2+ ion flux into a dendrite is used to illustrate opposite neurological phenomenon.

Another example, in Chapter 22 the binding of SHH to PTC is said to up-regulate Gli-1 but then ten pages later it says that the binding of SHH to PTC maintains low Gli-1 levels.

Those are just two flaws that I caught but I very easily could have missed many more.

Oh, and one more thing. If you have any knowledge of cell biology, as any neuroscience student should, you will be seriously disappointed in this book. The cell bio explanations are so simplified as to be almost inaccurate and nearly useless in furthering your knowledge of the subject at a cellular level.

19 of 20 people found the following review helpful.
Useful introductory neuroscience
By J. Brew
This was the text for a Medical Neuroscience class that was taught by Dr. Len White of Duke University (via Coursera). I found this text to be a very useful adjunct to the course and I can highly recommend it. Of greatest utility for me was the many illustrations as I am a visual learner. Also, there is a related adjunct website with a number of useful illustrations and the book came with the Sylvius neuroanatomy software.

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Kamis, 28 April 2011

[D832.Ebook] Fee Download Rabbit Production, by Peter R. Cheeke, Nephi M. Patton, Steven D. Lukefahr

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Rabbit Production, by Peter R. Cheeke, Nephi M. Patton, Steven D. Lukefahr

This is a reprint of the highly successful book about the production of farmed rabbits. The book concerns rabbits bred for meat and fur, but also has plenty of information on pet rabbits and show rabbits. Beginning with an introduction to the field of rabbit production around the world and some basic breed and equipment information, further topics then covered include rabbit diseases, feeding, reproduction, behavior, welfare, genetics, showing, rabbit production in developing countries, fur and meat production, slaughter and the marketing of rabbit products.

  • Sales Rank: #2490346 in Books
  • Published on: 2000-04
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 6.75" w x 1.00" l, 2.30 pounds
  • Binding: Hardcover
  • 493 pages

About the Author
Peter Robert Cheeke is Professor Emeritus, Oregon State University.

James I. McNitt is at the Southern University Agricultural Research and Extension Center.

Nephi M. Patton formerly of Oregon State University.

Steven D. Lukefahr teaches at Texas A & M University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Old news.
By Audrey Johnson
Information and photos need updating very badly. Basic info is still good. Photos are 60 to 70 years old, as are some statistics.

19 of 22 people found the following review helpful.
Rabbit Production
By A Customer
This is the newest edition of a classic in raising rabbits commercially. This edition has color photographs that prove to be very useful. It contains practical useful and up-to-date information that simply cannot be found elsewhere. Not a how-to book for pet rabbit owners, but a serious manual for producing high quality healthy rabbits in an economical manner. I would not attempt to raise rabbits commercially without this "bible" on the bookshelf.

14 of 14 people found the following review helpful.
Very Helpful companion book
By Dawnelle F. Ward
I just checked this book out from the local library and after skimming through it, marking what I want to go back and read in detail, I am convinced that this is a book that I can't be without! This book has TONS of detailed information, including several chapters on the genetics of rabbits. It is the first book that I have found that just doesn't gloss over rabbits as a whole, but actually gets down to the nitty gritty. There's a lot of detailed information about the diseases, how to have a successful rabbitry (if that is your goal), food guidelines, the importance of vitamins, etc. Do yourself a favor: get ahold of this book!

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Rabu, 27 April 2011

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History of Los Angeles for Kids, by Joseph Madden

A short illustrated history of the city of Los Angeles, California written in easy-to-read English for kids.

  • Sales Rank: #203922 in eBooks
  • Published on: 2012-01-22
  • Released on: 2012-01-22
  • Format: Kindle eBook

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Selasa, 26 April 2011

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Purple Cow, New Edition: Transform Your Business by Being Remarkable, by Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

  • Sales Rank: #11309 in Books
  • Published on: 2009-11-12
  • Released on: 2009-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.30" h x .75" w x 5.25" l, .60 pounds
  • Binding: Hardcover
  • 224 pages

From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.

Review
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com

“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald

“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age

“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing

About the Author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

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0 of 0 people found the following review helpful.
The Remarkable Purple Cow Strategy for Improving Your Business
By N. L. Brumbaugh
A PURPLE cow stands out no matter how you look at it. Now that is being remarkable. The challenge in today’s overcrowded marketplace is to STAND OUT and become VISIBLE rather than to remain invisible in a market with a multiplicity of similar items from which to choose. To become remarkable means the entrepreneur or enterprise must do something which is, in some way, well, REMARKABLE. The product the business or entrepreneur offers to the world must be packaged through an inventive strategy designed to set their product out in the forefront ahead of the competition. According to Godin, purple cow innovation is more than cutting edge...It’s more than mass advertising...It’s more than a recognizable household name...It’s more than tried and true. Instead, It. Is. Original. Purple cow is offering an item in an inventive, new way. It’s unusual...It’s consistent...It’s fun!..It’s something-you-must-have-because-it-meets-a-need and is absolutely dependable.

Although having a good idea or a useful product is great, most likely, in today’s market that is not enough without the stand-out-from-the-crowd purple cow. The product will remain invisible to the buyer and relatively unknown to the masses. This means businesses must leverage risk by developing something remarkable in order to become visible.

For writers, like me, this is important. What good is a writing that is never noticed and never read? Word of mouth matters, too. I read Purple Cow because another author remarked that it changed his outlook and, in the process, changed his life. I guess what purple cow thinking says is this; what boring is to marketing, conducting business-as-usual is to stale and stagnate–and that, is, well, unremarkable. Why not be remarkable instead?

94 of 102 people found the following review helpful.
Must Do, Step 1, for ANY Business
By Chris Reich
There seem to be two camps reviewing this book. One say that is brilliant and their favorite book of all time. The other says the book is shallow and void of original ideas. Both are right...and wrong.

The main idea of the book is spot on. If your business is not unique, it will be invisible. Marketing an invisible business is tough.

To the critics who say the basic idea is simple and therefore not ground breaking, I agree. But Godin manages to clarify a simple, very important idea that most business owners overlook. There is an elegance to his clarity.

Godin writes books that have a single core idea. He writes in a conversational tone. His books are short and readable. By the way, all of Godin's books make great audio books because they are in his conversational voice.

There are two categories of business books. There are the big serious tomes about how somebody saved ABC Corporation from disaster and made billions in the process. And then there are books for the rest of us. Purple Cow is a "rest of us" book. Years after reading the book, I still struggle with developing my own purple cow. It isn't easy.

Add this to your library.

Chris Reich
Business Consultant

2 of 2 people found the following review helpful.
Great book but buy the old version!
By LGS
This is a great book, but don't be fooled thinking you need to purchase the "new edition" with the "bonus chapter". The bonus chapter is just a bunch of people who wrote in about their favorite store/coffeeshop/place to hang out. The stories are poorly written and add no value. Buy the book - but buy the bargain ones without the bonus chapter.

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Rabu, 20 April 2011

[Z670.Ebook] PDF Download Handbook of Normative Data for Neuropsychological Assessment

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Handbook of Normative Data for Neuropsychological Assessment

  • Published on: 1600
  • Binding: Hardcover

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Reading Television (New Accents), by John Fiske, John Hartley

Reading Television was the first book to push the boundaries of television studies beyond the insights offered by cultural studies and textual analysis, creating a vibrant new field of study. Using the tools and techniques in this book, it is possible for everyone with a television set to analyze both the programmes, and the culture which produces them.
In this edition, Hartley reflects on recent developments in television studies, and includes suggestions for further reading. His new foreword underlines the continuing relevance of this foundational text in the study of contemporary culture.

  • Sales Rank: #2198568 in Books
  • Published on: 2003-12-21
  • Released on: 2003-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.79" h x .46" w x 5.08" l, .49 pounds
  • Binding: Paperback
  • 200 pages

Review
"The New Accents titles are of the highest interest for literary theory and general editor Terence Hawkes represents a guarantee."

About the Author
John Hartley is Dean of the Creative Industries Faculty at the Queensland Institute of Technology, Australia.

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5 of 6 people found the following review helpful.
Contribution to Media Literacy
By Dr. W. G. Covington, Jr.
Semiotics is the scientific study of signs. In reading television, one must consider such factors as manifest and latent meanings, source, intended audiences, sponsorship, scheduling, genre, cast, plot, technical aspects, and myriad other variables that all have a bearing on the way a given program will potentially be interpreted by viewers. Reading television is complex. This book provides the terms and the overview of attributing meaning to television content.
One should not feel overwhelmed in attempting to understand television, however, as life itself has its own complexities. "Reality is itself a complex system of signs interpreted by members of the culture in exactly the same way as are film or television programmes," the authors write. This book helps you to gain an understanding you would not otherwise have of a ubiquitous medium.

0 of 0 people found the following review helpful.
Five Stars
By Daniela
good condition

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John E. Freund's Mathematical Statistics with Applications (8th Edition), by Irwin Miller, Marylees Miller

John E. Freund's Mathematical Statistics with Applications , Eighth Edition, provides a calculus-based introduction to the theory and application of statistics, based on comprehensive coverage that reflects the latest in statistical thinking, the teaching of statistics, and current practices.

  • Sales Rank: #204887 in Books
  • Brand: Brand: Pearson
  • Published on: 2012-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.00" w x 8.10" l, .0 pounds
  • Binding: Hardcover
  • 544 pages
Features
  • Used Book in Good Condition

About the Author
Irwin Miller is professor of health administration at Governors State University. He was director of one of America's first HMO projects, and did the policy planning for Blue Cross's nationwide HMO marketing network. He is also the author of The Health Care Survival Curve, which is also about HMOs.

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0 of 0 people found the following review helpful.
Also the level is more suitable and useful at the undergrad level
By Amazon Customer
The proofs are not very detailed if you're after that. Also the level is more suitable and useful at the undergrad level.

Use the book as a summary/overview.

8 of 8 people found the following review helpful.
Unpleasant experience
By mojambo
This book is really unpleasant. I used it for an introductory mathematical statistics class. Perhaps I am used to the prose style of mathematics, but this is really difficult to follow and in general not helpful. Definitions are sparse and examples aren't too enlightening. Most exercises are routine and a few are ill-formed or poorly stated. Most offensive was the price. It's a real crime what big publishers do nowadays. I can get 10 times the content in 1/10th the pages from a dover publication. Save the glossy printing and unneeded color for others, I can do without it. Stay away if possible, or borrow from a friend or the library.

10 of 11 people found the following review helpful.
Unless you must, stay away from this book.
By MathStudent
This has to be one of the worst textbooks I've had to use in my college experience. I'm an applied math major and have had my share of abstract math that is difficult to read, but that is not the problem with this book. The main problems are:

1: Numerous typos which will leave you scratching your head when you read an example (if he even provides one, see point 2) because it will appear he did some calc or algebra magic to get what he was after, then your stats instructor will just say "no, this book just has a lot of mistakes" which will lead to a complete rage out because, after all, IT IS THE 8th EDITION FOR CRIPES SACK. Fix your book John, or maybe proof read it at least.

2: The examples he gives are laughably trivial, and what is even more annoying, the writer was often to lazy to even come up with a problem which you can follow on one page. Instead he constantly, and I mean that in the most literal way, refers back to problems 1, 2, 3, 4, 5 chapters back. It is just terrible pedagogically because you are constantly having to break your concentration to go hunt this example down, then flip back and forth to see how he is doing something with the info from that page forever ago. Very poor effort on his part to try and teach this exciting topic.

3: His definitions and explanations are okay but often unfathomable. The main purpose of lecture seems to be for my professor to restate Johnny's mess in ways a human can understand and execute properly.

4: He never really provides any motivation for the definitions, which is incredibly frustrating as a math person. He just states the definition, but will often not bother to explain why this is the definition and how it came to be, and there is a lot of historical significance to most these definitions.

5: Lastly, I'm just outraged that this book is filled with mistakes, poor teaching methods, and is borderline unreadable; yet it is in its 8th edition and will cost you a significant amount of money. What am I paying for with this new edition? I also have the 7th and the books are identical (This even includes, and I'm not kidding, typos! Yes, that's right, the new edition still has the typos and errors from the 7th from what I've seen so far). What the new edition has the old didn't you may ask: it is reformatted so the pages are larger (which is useless since you have to constantly flip back to other pages anyway) and the problems have been rearranged, though they remain exactly the same.

Long story short: typos, terrible writing, and an absolute void of fluid reading make this book pure garbage. Stay away and if you must use it buy another stats book to help you get through because this book won't do it alone unless you go to a lot of office hours. See reviews of the 7th for good recommendations of books to actually learn stats.

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