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The only book you need to produce, manage and market your company's website and achieve your business goals.
- Sales Rank: #348304 in eBooks
- Published on: 2014-11-11
- Released on: 2014-11-11
- Format: Kindle eBook
Review
"Finally, an operator's manual for the internet. Written in plain, actionable English, it will ensure your website is a dynamic business-building instrument. If you have a business, big or small, you need this book."
Barry Krause, Founder & CEO, Suite, the LiveLab company
Former Chairman of Publicis
From the Author
Read this book before you begin your website project. You will be glad you did.
I've been building websites for over eighteen years. Intechnic, the Chicago-based agency that I founded in 1997, is responsible for thousands of successful websites. We are also known for pioneering a results-driven approach in web development - something we call "Results on Internet" or ROI, which also happens to be the title of this book.
Over the years, I became increasingly frustrated with industry methods used in building websites. I also realized that most business people don't understand what it takes to produce, manage and market a successful website. Through their lack of experience they directly contribute to these failures by hiring the wrong web developer, micromanaging their work or taking an insufficient leadership role on the project. Poor decisions are made, important steps are overlooked and mistakes are made along the way, all resulting in websites that underperform and will never realize their true potential.
You don't need to be a web developer to guarantee the successful outcome of your website project. You must be informed and educated. You should understand what works and what doesn't. This book was written to help you make the right choices, manage the website project correctly, and avoid costly mistakes.
Read this book, and let it guide you toward achieving your own Results on Internet.
Andrew KucheriavyCEO and Founder of Intechnic
About the Author
Andrew Kucheriavy is the Founder and CEO of Intechnic, a leading web design agency with offices around the world.
With eighteen years of experience and thousands of completed websites, Andrew's team has worked with some of the world's largest brands, including Google, Microsoft, Facebook, Disney and Sony.
Every day millions of people use websites developed by Andrew and his team. The "results driven" approach described in this book helped many companies worldwide reach their full potential.
Most helpful customer reviews
2 of 2 people found the following review helpful.
The best book on the subject
By Artem A. Ishchenko
The best book on the subject. Easy to read and to the point. Helped me to get my level of web understanding to a different level. A must book to have if your business has any online presence.
0 of 0 people found the following review helpful.
I wish I read this book earlier...
By Alexandra
Well...s***. I really wish I read this book earlier. Content of this book goes far beyond just building a website, it explains you how to get the proven results on the internet. It leads you through the every step of the journey: picking a developer, managing the whole project, bringing the traffic, and evaluating the website's work along the way. 5 stars.
0 of 0 people found the following review helpful.
A must read for anyone who wants a better return on investment in regards to their on-line presence.
By Eugene Hohlov
Very easy to read, shows multiple nuances on how to improve the revenue for your existing web site or what mistakes not to make when hiring or dealing with a web development company. Covers a very broad spectrum of what will one have to deal with in order to get a higher return on investment when it comes to building, maintaining and promoting a web site.
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